Saturday, June 18, 2011

The History of Louis Vuitton

For thousands of fashion-conscious women around the world, there is no accessory that imparts the status and prestige of a Louis Vuitton handbag. Without even thinking twice, enthusiasts of the brand willingly hand over thousands of dollars for just one purse. The bags have graced the arms of high-profile celebrities, supermodels, and socialites as the ultimate status symbol.
What is it that sets Louis Vuitton handbags apart from the rest? Why have these extravagant accessories become so iconic in the fashion world?

For many, the appeal lies in the brand’s long and prestigious history. Louis Vuitton is one of the most enduring design houses of our time. Born in 1821, the company’s namesake designer began making the first pieces—premium luggage—and selling them in his first store in Paris, France in 1854. With many travelers frequenting cruise ships and trains, consumers gravitated to the line’s steamer bag, flat case, and the “Keepall” overnight bag that remains one of the company’s most popular travel pieces today. Vuitton went on to offer additional travel accessories, including mini trunks, carry-on bags, cosmetics cases, jewelry storage boxes, diaper bags, computer cases, and more.

When the travel pieces achieved great popularity, Louis moved on to make fine timepieces. When his son Georgie joined the company, they began producing trunks, duffels, and handbags. It was Georgie who introduced the now trademark monogrammed canvas to make it more difficult for others to replicate the Louis Vuitton handbags. 31 years after opening the first store, Louis Vuitton introduced a second store in London, with nearly 130 more worldwide locations opening throughout the 1900s. The company’s popularity, exclusivity, and prestige continued to soar over the decades.

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