Its high Google rankings, a result of being an online pioneer, are a major reason for Unique Vintage's success. They not only drive traffic but provide market research. When “vintage wedding dresses” searches kept sending people to the store, Katie decided she'd better add a wedding line. The same thing happened with flapper dresses, which are some of the store's most impressive wares. The meticulous beading is done in India by a company whose proprietor found Katie onlin
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